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Boss Radio-KYNO Number 1 |
My career in radio news started at a Fresno radio station called KYNO. It was a legendary radio station that sat at the frequency of 1300 on the AM dial and would take on numerous nicknames during a fabulous five decade run. These would include the BIG 13, BOSS Radio and KYNO Number One to name a few.
By the time I finally graduated from CSU Fresno in the late 1980's, the legend and magic of the BIG 13 had largely died out. The BOSS Radio format had run it's course. Most people, including yours truly, listened to music on FM stations, not AM.
However, that would not stop me from becoming the last News Director to serve at the birthplace of Boss Radio.* The ghosts of legendary news men and women who proceeded me permeated that isolated newsroom. So did the nicotine pigment that resulted from decades of smoking inside that tiny closet of a room. By the time I arrived, those acoustic sound panels that lined the ceiling and walls had faded from a bright, shiny white to a stain of yellowish-brown.
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KYNO-AM Newsroom** |
Most of the snail mail that arrived at the KYNO studios during this period fell into my lap. News releases written by local, state and national organizations arrived every day. But, they were delivered in a state of flux. The world of communication rapidly changed during this period. News releases that once arrived by snail-mail would soon arrive by fax machine. Much later, those very same news releases would start to arrive via a new form of communication called email.***
Today, most news arrives via social media. Facebook, Instagram and Twitter pages serve this purpose. What will the primary tool of news delivery be in another decade or two? Your guess is as good as mine.
This brief history lesson does not mean that snail-mail news releases died along with my youthful looks or hair color (which is LONG GONE). They still serve a useful purpose and still manage to find a way into my mailbox, even though my days as a radio newsman ended long ago. The snail-mail reminder that most recently arrived was generated by a well known California seed company.
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Media Kit: Renee's Garden |
That company is called Renee's Garden. This company bills itself as "Your Garden to Table Seed Company." The release sent to me is titled the "2023 Media Kit."
What exactly is a media kit? It is usually more than one sheet or two sheets of paper, which would be the form of a traditional media or news release. The media kits that I prepared during a 20-year career at the California State Capitol usually included a one-page release, fact sheets consisting of two-to-three pages and a graphic creation of photos, print or both.
In this case? Renee's Garden has sent a very nice four-page glossy graphic creation that consists of garden photos and gardens that include numerous vegetables. Those photos include a glossy portrait of Founder Renee Shepherd and Elayne Takemoto, the Product and Marketing Manager at Renee's Garden.
What makes a media release like this stand out above all others? It's a freebie. Back in the days of KYNO Radio, we had a term for this. It was called "scrip." Scrip was kept behind lock and key in a place called the Prize Closet. The only employee who could unlock the coveted Prize Closet was the Promotions Director.**** In this case, Renee's Garden is pushing a new product: Climbing Zucchini. It's called the "Incredible Escalator," and this media release contains a packet of seeds for someone like me to sample and try out.
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Seed Packet-Renee's Garden |
This packet of seeds, which carries a retail price of $4.39, is described as follows: "Our unique, space-saving, climbing zucchini offers high yields of tender, delicious fruits." Do you know what that means? It means that if I plant these seeds somewhere, which I plan to do, my neighbors are going to receive surprise deliveries of zucchini later this summer.
I can only eat so much zucchini.
I am still intrigued about the idea, however. Vegetable plants that can climb a trellis or a nearby fence saves lots of garden space. The spot that would have been set aside for a zucchini bush can instead be replaced with corn, watermelons, bush beans, or, or, or (you name it). Fences can serve a great and useful purpose in the garden. Last year I used mine to dry a fantastic crop of large, pungent onions. It worked out better than I expected.
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Climbing Zuccihini |
Photos provided by Renee's Garden website appear to show that this variety of zucchini does appear to grow tendrils similar to other climbing vegetable plants. Those tendrils, in turn, wrap around whatever they can find to give the zucchini plant more room to grow up rather than out.
This seems like a good idea to me. Some gardening efforts are experimental. I love trying new stuff in every summer vegetable garden. I'm looking forward to the results. This also includes the payoff of zucchini sliced lengthwise, covered with olive oil and salt, and grilled during a traditional summer barbecue.
*BOSS Radio was a unique format developed at KYNO-AM Radio. Local legend has it that the format was scratched out on the back of a cocktail napkin at the bar located inside the Cedar Lanes Bowling Alley, near the KYNO studios on Barton Avenue in Fresno. This was a modification of the Top 40 format that relied upon fewer records, shorter jingles, less talk from DJ's and a heavier rotation of the biggest hits. The format was a hit and spread to KFRC in San Francisco, KHJ in Los Angeles, KGB in San Diego, WRKO in Boston, CKLW in Windsor, Ontario and numerous other smaller market stations. The format would make several DJ's famous. The names include Dr. Don Rose, the Real Don Steele, Dave Diamond and Robert W. Morgan (to name a few).
**That is yours truly in the original newsroom of the legendary KYNO-AM. Pictured with me is my cousin: Karen Doran. This picture was taken in 1990 or 1991, after KYNO-FM had switched call signs to KJFX and adopted the Classic Rock format that airs on this station to this very day. Karen would meet the love of her life, Tim, some years later and take the name of Van Overen. She is the mother to three great kids, including my Godson, Jon Paul.
****I have fond memories of the KYNO Prize Closet, the valuable Scrip it held, and always made sure to treat the Promotions Director with great respect. This treatment resulted in hundreds of free pizza coupons from a variety of restaurants. It also meant free meals at select restaurants. To this day I cannot even touch food products like Pringles Potato Chips and Entenmann's Doughnuts because I subjected my stomach to the abuse of eating a never-ending supply of these products for a number of years. One restaurant that served excellent Mexican fare stands out in my mind, however. Paulita's Cocina (now closed) is where I would meet a young waitress, who was working her way through college. I later had the pleasure of working with this young lady after I moved to another radio station years later. Today this young lady works as a News Producer at a Sacramento TV station.